John is 19 and lives in the UK. He thinks listening to
music is more important than thinking. He involves music in his everyday life
and it is his biggest interest.
He enjoys live music and video games. He likes to spend time
playing musical instruments and occasionally writing song lyrics. John likes the fast life and drives
a Renault to fulfil his fast paced music adventures. Foo Fighters are a major
impact in John’s life, he relates to the artists on both a mental and emotional
level. He likes rock music as it gives him a release from his job.
John works in the entertainment business working with minor
music artists, he has expensive tastes yet manages to have less £125 to spare a
month after expenses. John likes to shop in the cheaper stores such as Asda so
that he leaves himself with money to spend on things he enjoys such as
magazines and newspapers. Horror movies give him the thrill he requires, just
like heart throbbing concerts.
John likes to keep his expenditures simple with hamburgers
being his food of choice. C2DE social grade would be ideal in explaining how
John is socially ranked. John has a partner although has no kids.
Social Media and internet technology is majorly impacted in his
life, he spends more than 50 hours a week online and loves music apps such as Shazam
for his phone. He likes CDs yet still enjoys downloading music to satisfy his
constant need to refresh his current playlist. 
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