My questionnaire analysis

Q1.This was a tough question to agree on because I was unsure whether or not to use specific age range or year groups. I decided on this one because I would share my questionnaire through social media sites to widen my audience. This meant using year groups for age would not be relevant for those that are a little older. 13/20 of those that took this questionnaire were aged between 16 and 17, this makes it easier for me to decide on what to put in my magazine and what age range to target.

Q2.This question was to determine which gender I would target specifically. I also wanted to see exactly what males wanted and what females would like to be included in the magazine. Although the ratio was 7:3 female to male, I would like a magazine that tailors to both men and women. Of course I would mainly be targeting the bigger audience (female) but my magazine will appeal to both genders.

 

Q3.I included the answer ‘maybe’ to gather a rough idea of those that may be interested but aren’t so sure. It’s clear that more people are interested in reading a magazine than those that aren’t. 65% said yes. I am glad I got these results because I know I have an audience that is interested in reading my magazine.

Q4. I wanted to see if those that said they were interested in reading a school magazine had read a magazine before but there was not a big margin between those that said yes and those that said no. It’s hard to tell whether those that answered yes or no in the previous question were basing that on previous experiences of reading a school magazine they had enjoyed. I thought those that had read a magazine would know what to put in a magazine based on past magazines.

 

Q5.With the front cover basically being one of the biggest elements of this magazine I wanted to ensure the readers had a range of options to choose from to be the front cover. Considering the magazine is tailored for their needs and interests it is vital they get what they want. It is clear they would enjoy seeing students on the front cover but even more would rather the school crest to be showcased. Not a lot of those surveyed were interested in school facilities or ‘other’ seeing as they received only two votes between them.

Q6. This was to see what exactly my audience was interested in reading. Again included ‘other’ in case I didn’t cover a wide enough range of topics. It is evident that most students would like the magazine to include career guidance. This is understandable considering the bulk of my audience is Sixth Form. The content is what the readers are looking to read so it is important I can keep them interested, therefore I think it would be wise to cover both career guidance and exam and study tips. This would give a bigger audience more topics to read. Its obvious homework tips were highly unpopular.

Q7. Giving free things with a magazine can encourage sales. Looking at the chart its obvious free vouchers are what everyone wants receiving a majority vote over all other freebies. Pens and pencils both received 25% which means they were also popular. Stationery altogether still didn’t receive as much as vouchers, given this was a multiple choice vouchers were clearly more popular than all other options.

Q8. This question was to determine how often people would like the magazine to be published. Considering the pie chart, those questioned clearly want to see the magazine published each term. 55% selected each term whereas only 15% choose monthly and annually and the rest received even less. I added ‘never’ for those that didn’t want to read a magazine and but luckily none choose this option.

Q9. For this question I wanted to let the audience decide the colours, this would help me know what colours are popular. There wasn’t a wide range of different colours selected which made it is to determines the colours everyone wanted to see. To make sure this magazine appeals to everyone I think it is safe to use green red and yellow and my clours.