Candidate Name: Neil Toner
Candidate Number: 8358
Centre Number: 71615
Preliminary Task: Using DTP and an image manipulation program to produce the front page of a school magazine, featuring a photograph of a student in Medium Close-Up plus some appropriately laid out text and masthead. Additionally candidates must produce a DTP mock-up of the layout of the contents page to demonstrate their grasp of the program.
Main Task: The Cover Page, Contents Page and Double Page Spread of a new music magazine.
Thursday, 16 April 2015
Evaluation 5: How did you attract/address your audience?
Here is question 5 for my evaluation, I used windows movie maker:
Tuesday, 14 April 2015
Evaluation 3: What kind of media institution might distribute your media product and why?
For any magazines it is essential to have the perfect amount
of media convergence. Meaning that when it comes to social media sites, apps,
games etc. the correct media institution is essential. Considering the genre of
my magazine and the overall look of the magazine I believe the correct media
institution is vital for production and distribution.
My magazine is reasonably priced considering I have a target
audience of a young age. It is crucial that the magazine is viewed as a fair
‘worth it’ magazine. In my opinion I think stores such as HMV and WHSmith would
distribute my magazine due to its genre.
There are three media institution that I have previously
looked at:
- EMAP
- Bauer
- IPC
EMAP
They would not be suitable in the distribution of my
magazine because they are more of a business-to-business sort of institution.
This means they specialize in business related magazines and the organization
of the conferences that take place within the business world. It is clear that
they do not distribute any kind of music magazine. Their magazines include
‘Construction News’ and ‘Drapers’ two of which are clearly not in the same
genre of magazine of mine. This is why EMAP would not distribute my media
product.
Bauer
Bauer media are basically the biggest and most popular
institution in the word in terms of media convergence and big name brands. It
is clear that Bauer would be first choice for almost any music magazine
considering they work with Kerrang and all the major Radio stations, as well as
TV music stations. Bauer are responsible for the production of over 300
magazines in 15 countries, this means more audience and more popularity. In my
opinion Bauer would be the best institution for my magazine as they specialize
in the music industry.
IPC
A.K.A Time inc. They are famous for being Britain’s leading
publisher in print and digital copies for magazines. They also have a great
variety of media convergence and work with many other magazine companies in
terms of distribution. NME for example, they ae very similar to my own magazine
in terms of Genre and forms and conventions. Although being widely known in the
UK IPC would not be the best institution for my magazine because due to their
location it would give me a very Niche audience.
Evaluation 2:The images How does your media product represent particular social groups?
The images above are taken from my magazine and Kerrang(left). I believe Kerrang represent similar social groups as my magazine does so I chose to comment on these two photos.
Posture
In terms of posture the images are fairly different. In my image the model is very straight and upright, his head is aligned with his body to create a very straight and narrow posture. This gives a sense of seriousness and directly addresses the audience. The image from Kerrang however the guy is hunch with his hands in his pockets and his head slightly titled which isn't very serious, he us more casual and confident. This is expected considering Kerrang can be confident as they are already famous where as mine being a new magazine I thought it was important to make a good first impression.
Clothing
The clothing is pretty similar, especially when focusing on colours although picking up on my last point it is very clear that by wearing a casual t-shirt with his tattoos showing Kerrang's model needs little effort as they are already established famous. In my image however the model is wearing a leather jacket and white shirt along with a red bandana. This is a very elaborate attempt to try and connect to the indie-rock side of things.
Shot Type/ Angle
Now this is where the images start to look more alike. Both images were shot as mid shots which was to let the audience see exactly the artist in their full glory. Both shots are highlighting the artists and show the artists looking directly at the camera for a sense of power, now here is where they differentiate; In my image the shot is at eye level setting a sense of equality between the reader and artist whereas in Kerrang's image the artists is shot looking down upon the reader. This gives a sense of power to the artist over the reader.
Now in terms of representing social groups I think my magazine does so fairly. The women shot in the magazine are going head to head and it gives the 2 women a sense of power whereas most magazines rarely even feature women. As my target audience is aged between 15-25, my readers will tend to be pupils in school, students in university or young professionals so with this in mind, by using the grade definitions I can see that my music magazine will appeal to those in categories B, C1 and C2. On top of that the colour scheme employed throughout the magazine and indeed the house style also help to represent and target particular social groups and target my audience. I used a rang of colours including red and blue. These colours are the 2 most basic colours and can be associated with women and men therefore I am constructing a representation on social groups.
Evaluation 1
This is question 1 for my evaluation. Here I needed to discuss how my magazine develops or shares forms and conventions of real media products. I used Prezi for this presentation as it would be a better layout to present data in such a bulk way.
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